Gillian Alexander
Senior Visual Designer in Toronto (remote), She/her
About
I am a visual designer educated in UI/UX design and visual merchandising, specializing in branding and merchandise design. My unique combination of skills allows me to think inside and out of the screen, through design and functionality. Some things that set my soul on fire: homes with age, singing, and Sayulita, Mexico.
Projects
Up and coming photo and production company, Bizarre Studios, was in need of a complete brand and site overhaul that highlighted their fresh and funky work, while remaining accessible and flexible for the site owners. Utilizing their original hosting service, Editor X, I redesigned and built the site to take it from a basic site template to reflect their vibrant and unique style of work while refreshing their logo and introducing cohesive branding throughout.
Tasked with creating the visual identity for the Ask Apple event, as well as producing the hero artwork featured on the homepage and individual graphics for all sessions, labs and Slack content.
Founded a clothing brand built on slow living and easy riding. This passion project included apparel design, brand and identity design, creative direction and production, web design using the Shopify platform, social media content creation and management, and e-commerce operations.
Tasked with creating the visual identity for the Apple Tech Talks event, as well as producing the hero artwork featured on the homepage and individual graphics for each session available.
Designed the OpenBook brandmark. Inspired by blocked off time in our work calendars, this modular brandmark can work across a wide variety of arrangements based on any number of contextual needs.
A complete overhaul of the Citi Mortgage site, the Content Refresh project included implementing a new design system, a photoshoot to refresh images throughout, and a total restructure of page content and navigation.
Tasked with transforming Citi's dated and overwhelming Digital Services page into a microsite serving as an information hub and marketing platform for the Citi Mobile app with the goals to educate and conveniently guide users to download the app.
Tasked with creating a line of CM branded, baby-friendly gear with nods to our home and native land, including one of CM's favoured Canadianisms, "hoser." This merchandise was to be featured in the CM shop for employees to purchase or offered to new parents within the company.
Side Projects
Selected t-shirt design (linked) and alts (featured below) created for International Women's Day, sold through the Critical Mass "Choice Words" shop on Everpress.
All proceeds from each limited run support UN Women.
A t-shirt design submitted to Feature's design contest, voted into the top 5 of all submissions.
Pro bono brandmark and merchandise design for the Parkdale Junior and Senior Public School with the goal of raising money for the school through fresh merchandise sales to students and parents.
Work Experience
Embedded @ Apple on the Developer app
Clients included Citibank, Rogers, USAA, Apple, Airbnb
Embedded @ Apple on the Developer app (2020 - present)
Embedded @ Airbnb in the Digital Marketing Studio (2020 - 2021)